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Practical marketing and destination management implications are mentioned. Thus, for many, tasting halal meals functioned as a secondary reason for visiting the destination. The key motives for tasting halal meals whereas at a tourism destination included experiencing and tasting one thing new, thus reinforcing existing research indicating that novelty-seeking and sensory stimulation are essential food consumption motivations in tourism (Mak et al., 2017). Compared to a selected recreational exercise, transnational leisure is a broader idea that includes a variety of activities related to 1’s ethnic origin. Rather than looking at behavioral consistency across leisure and tourism, this study is unique in establishing a relationship between leisure and tourism. Transnational leisure could be outlined as “leisure that is maintained by transnational migrants to foster their ties with their international locations and communities of origin” (Stodolska and Santos 2006, p. 162).

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